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The Rich Rinse lathers up way thicker than I expected for a serum-first formula, and my skin still feels soft hours after I step out of the shower. Even on days when I only have five minutes, it makes the whole routine feel like a treat.

I’ve used mine every single day since it arrived, and the Rich Rinse lathers up into this creamy, cushiony foam that leaves my skin feeling soft instead of stripped. It’s turned my rushed five-minute shower into something I actually look forward to.

That first pump of the Rich Rinse feels more like a luxurious serum than a body wash, and it leaves my skin feeling soft without that squeaky-clean tightness. I can go from a full pamper session to a quick rinse and it works perfectly for both.